Count the ingredients

The limit is two.
Usually, it's one.

Peanut butter, slow-roasted and honestly made. No emulsifiers, no palm oil, no sugar, no oil snuck in. The label is short because the recipe is.

See the jar → Our story
The rule
Always

Most peanut butters list ten fifteen ingredients. Ours stops at two.

The jar

One jar. That's all (for now).

Refrigerate after opening.
Natural oil separation is normal — give it a stir.
Pure.

Roasted peanuts. That's the whole list.

"
We started with a simple question — what would peanut butter taste like if it were just peanut butter? The answer turned out to be extraordinary.
— The whole idea, written on a wall in our kitchen
A note · From the kitchen
Peanut butter with a spoon
Kweli™. Swahili for truth
The founder's note

I read a lot of peanut butter labels. They got worse.

Most jars on the shelf had ten or fifteen ingredients. Palm oil to keep things smooth. Sugar to keep things addictive. Emulsifiers to fix what shouldn't have been broken. Words I had to Google.

So I started making it at home. Just peanuts and a jar I could read in two seconds.

Kweli™ is the peanut butter I wanted to buy and couldn't. One ingredient when one is enough. Two when two makes it better. Never more than that.

✓ What's inside

Two ingredients, at most.

  • Slow-roasted peanuts
  • A label you can read in two seconds
  • One day: a pinch of salt, or dates. Never both.
× What you won't find

And a much longer list below.

Scroll a little. We made a list of every shortcut, filler, and substitute we refused to use. It's longer than the recipe.

Things we refused
to put in.

The list of nope Every shortcut the category takes. We took none of them.